---
title: Writing
description: Short, plain English in sentence case. Name things the way people search for them.
---

- Sentence case: "Last 30 days", "Create issue".
- Counts are words, not badges: "2 selected", "4 errors".
- Name filters as people say them: "Regressed", not `status=regressed`.
- Button labels are verbs: "Resolve", "Archive". Use one `primary` button per view.
- A link goes somewhere, a button does something. Links inside text need no component: a plain `<a>` gets the accent colour from the theme.
- Every user-visible string goes through Lingui; brand names, acronyms and code stay literal.

| Do                              | Don't                       |
| ------------------------------- | --------------------------- |
| No errors in the last 24 hours  | No data found               |
| 12 events                       | 12 Events                   |
| Couldn't load traces. Try again | Error: request failed (500) |