Writing

Short, plain English in sentence case. Name things the way people search for them.

• Sentence case: “Last 30 days”, “Create issue”.
• Counts are words, not badges: “2 selected”, “4 errors”.
• Name filters as people say them: “Regressed”, not status=regressed.
• Button labels are verbs: “Resolve”, “Archive”. Use one primary button per view.
• A link goes somewhere, a button does something. Links inside text need no component: a plain <a> gets the accent colour from the theme.
• Every user-visible string goes through Lingui; brand names, acronyms and code stay literal.